About Markinly — fractional COO services led by Gideon Lyons
Markinly was founded by Gideon Lyons to give small and midsize businesses the dedicated operational leadership they need to organise, grow and thrive — without the cost of a full-time COO.
Mission & vision
Our Mission
To empower business owners with practical, hands-on operations consulting that drives measurable results. We believe every business deserves a clear path to efficiency and sustainable growth.
Our Vision
To help thousands of growing businesses eliminate operational chaos, build robust systems, and achieve lasting scalability — one streamlined process at a time. A world where SMBs have access to the same quality of operational leadership as large corporations, without the overhead.
Meet Gideon Lyons — your partner in operational excellence
With over 20 years of experience leading operations for small and midsize businesses, Gideon built Markinly to deliver the same executive-level leadership and expertise used by big corporations — tailored for SMBs.
Unlike many consultants, Gideon stays hands-on — rolling up his sleeves to embed within your company, working side by side with owners and teams in marketing, real estate, interior design, retail, e-commerce and more, so improvements actually stick.
Our core values
Partnership
We embed within your team to drive meaningful change — side by side, not from the sidelines.
Transparency
You'll always know what we're doing and why. Clear communication and honest feedback, always.
Action
We don't just consult — we execute alongside you, and follow through until it's done.
Accountability
All work and every improvement is clear, tested, measured and sustainable — and we stand behind it.
Why Markinly exists
Two decades running SMB operations
From fast-growing teams to organisations managing millions in revenue — seeing first-hand what happens when growth outpaces systems, and learning how to fix it.
The same wall, every business
Marketing agencies, retailers, design studios, real estate firms — different industries, the same operational failure points. Most SMBs could not justify the full-time executive who knew how to fix them.
Markinly: executive operations leadership, fractional
Big-corporation operational discipline, right-sized and priced for SMBs — delivered hands-on by someone who stays until the systems run without him.
Case studies, free resources and a simple first step
Published case studies, a free resource library, and a simple front door: the free Ops Diagnostic.
Industries we know from the inside
01Marketing & Creative Agencies
AI has cut the time it takes to produce marketing work, and clients know it.
Read the operational brief
02E-commerce
Growth in e-commerce now comes from the back end.
Read the operational brief 03Real Estate
Real estate businesses earn on transactions and recurring management fees, and both depend on how efficiently a team turns leads into instructions, completions and renewals.
Read the operational brief
04Interior Design
Interior design firms win work on creativity and lose margin on operations.
Read the operational brief
05Business Services
Business services firms sell expertise and time, and AI is compressing the time.
Read the operational brief
06Retail
Physical retail is dealing with fewer visitors and higher costs at the same time.
Read the operational brief
07SaaS
The growth-at-all-costs era is over, and AI is changing how software is bought and priced.
Read the operational briefIndustry not listed?
Every industry has its own language, regulations and economics.
Read the operational briefReady to see how Markinly can strengthen your operations?
Let's talk about how we can free you to focus on growth.